May 2008

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From the headlines, James Prichard of The Associated Press, today reported on the price increases scheduled for June 1 from one of our nation's largest firms, Dow Chemical. "Dow: Country in 'true energy crisis'" reports:

Dow Chemical Co. will raise its prices by up to 20 percent almost immediately to offset the soaring cost of energy, and the CEO of the chemical giant lashed out at Washington on Wednesday for failing to develop a sound energy policy.

Dow supplies a broad swath of industries, from agriculture to health care, and any sizable price jump would likely affect almost all of them. The price increases will take effect Sunday and will be based on a product's exposure to rising costs. Dow said it spent $8 billion on energy and hydrocarbon-based feedstock, or raw materials, in 2002 and that could climb fourfold to $32 billion this year.

"For years, Washington has failed to address the issue of rising energy costs and, as a result, the country now faces a true energy crisis, one that is causing serious harm to America's manufacturing sector and all consumers of energy," Chairman and Chief Executive Andrew Liveris said in a statement.

"The government's failure to develop a comprehensive energy policy is causing U.S. industry to lose ground when it comes to global competitiveness, and our own domestic markets are now starting to see demand destruction throughout the U.S."

From the headlines, James Prichard of The Associated Press, today reported on the price increases scheduled for June 1 from one of our nation's largest firms, Dow Chemical. "Dow: Country in 'true energy crisis'" reports:

Dow Chemical Co. will raise its prices by up to 20 percent almost immediately to offset the soaring cost of energy, and the CEO of the chemical giant lashed out at Washington on Wednesday for failing to develop a sound energy policy.

Dow supplies a broad swath of industries, from agriculture to health care, and any sizable price jump would likely affect almost all of them. The price increases will take effect Sunday and will be based on a product's exposure to rising costs. Dow said it spent $8 billion on energy and hydrocarbon-based feedstock, or raw materials, in 2002 and that could climb fourfold to $32 billion this year.

"For years, Washington has failed to address the issue of rising energy costs and, as a result, the country now faces a true energy crisis, one that is causing serious harm to America's manufacturing sector and all consumers of energy," Chairman and Chief Executive Andrew Liveris said in a statement.

"The government's failure to develop a comprehensive energy policy is causing U.S. industry to lose ground when it comes to global competitiveness, and our own domestic markets are now starting to see demand destruction throughout the U.S."

So you took the big plunge – you bought a PV (photovoltaic solar energy) system for your home…and now you're wondering, what next? Well, there are a few things you can add to your green repertoire that, while important won't break your bank or pinch your pocketbook. Why not try these on for size:


1. Unplug Your Appliances. If you aren't doing this already and you have a PV system, and even if you don't have a PV system, pull the plug on all of those appliances that you are not currently using. Even if the appliance is not "ON," if its plugged in, its pulling electricity and that is costing you money, not to mention adding to your carbon footprint. Try leaving appliances unplugged, or plugging them into power-strips so when you flip the switch the power is really "OFF."

2. Paper or Plastic? Neither. While paper and plastic bags may be reusable a time or two, they are certainly not sustainable. Many cities around the globe are banning plastic bags becuase of the amount of garbage they generate. Its' easy to choose canvas or bamboo bags these days. These bags are reusable for groceries, library books, even to carry your towel down to the beach. Store them in your car trunk so that you will be sure to have them whenever you stop by the store.

3. No More Disposable Water Bottles. Eight out of ten water bottles end up in landfills and are never recycled. Plastic itself takes over 1,000 years to photodegrade, meaning that every piece of plastic ever produced is still out in the environment in some form. Read that sentence again. That's quite an impact when you consider we are still generating and tossing plastic every single day. Instead, bring a Nalgene, Klean Kanteen, Sigg or other reusable bottle and fill it with your favorite beverages. Many restaurants and coffee shops will give you a discount if you bring your own container.

4. Take It Slow. For every mile per hour over 55 mph that you drive, you lose 2% fuel efficiency. That begins to add up when you are driving 80mph down the freeway throughout Southern California at $4/gallon for gasoline. Slowing down saves you gas and is safer for you and your passengers. Regular maintenance, like changing air filters and oil changes, can increase your mpg up to 25%.

5. Buy Less. Each American throws away over 68 pounds of textiles and clothing each year. And if you really think about it, there is no "away." Garbage just ends up in a landfill in someone's backyard. Instead, see if you can find the item used or just think through whether you need one more gadget.

6. Take Shorter Showers. Most Americans use more than 1,000 gallons of water a day, and this is particularly important in Southern California where water is scarce. Try switching to low-flow showerheads or try a "navy shower" where you only turn shower water on to rinse off. This will not only save water, but will save money as well.

7. Frequent Farmers Markets. The average fresh food item travels 1,500 miles before it lands on your dinner table. That's a lot of resources and pollution generated. Instead, purchase more food from local farmers markets and cooperatives. This keeps money in the community, reduces the carbon footprint of your food and the food tends to be healthier as local farmers tend to be less chemically aggressive as factory farmers.

8. No More Pesticides. Pesticides are likely responsible for the drop in honeybees, the increase in frogs with extra legs/eyes and the annual death of 67 million birds. 14 million people in the US regularly drink water contaminated with pesticides and 90% of municipal facilities are not equipped to deal with this. 7 of the 15 pesticides used in cotton are "known," "probable," "possible," or "likely" carcinogens, and the list goes on. Instead learn to love the flora that develops in your yard, and plant species that wildlife will enjoy or drought tolerant species that require minimal work. You can also plant alternative crops to ward off pests.

9. Turn Down the Heat. Turning your thermostat down each degree Celsius saves 10% on your energy use. Also make sure to seal cracks before winter,as over half the heat produced to warm the average American home is wasted. A timer might also be helpful to warm your house up right before you wake up and keep it at moderate temperature when you're not around.

10. Replace Those Bulbs. Last but not least, it may seem obvious but if you haven't done it already, change those lightbulbs. Compact fluorescent lightbulbs (CFLs) use 25% the energy of a regular lightbulb and last 10 times as long. If you're already paying for solar panels, you might as well use the electricity they produce to power your electric car rather than wasting it on outdated lightbulbs. Note: CFLs contain mercury, so make sure you dispose of (recycle) bulbs properly.

See you in the field,
Kristin


Billionaire oilman T. Boone Pickens is sinking billions of dollars into a new wind farm in Texas, reports CNN this week. He says America can't keep spending "$600 billion a year for oil."

CNN's Ali Velshi talked with the oil legend, whose wind farm is likely to become the biggest in the world, producing enough power for the equivalent of 1.3 million homes.

Velshi: What's your view of wind power? It's one of several things that we should be looking at in terms of powering our homes, electrical power? We get most of it from coal and natural gas, and some from nuclear. Are you thinking it's one of the formats of power we should be thinking about, or is this going to be bigger than we all thought?

Pickens: The Department of Energy came out with a study in April of '07 that said we could generate 20 percent of our electricity from wind. And the wind power is — you know, it's clean, it's renewable. It's — you know, it's everything you want. And it's a stable supply of energy.

The pressure is on, again. The Renewable Energy and Job Creation Act of 2008 bill passed the House vote yesterday. The bill extends the production tax credit (PTC) for one year, extends the investment tax credit (ITC) for six years, and authorizes $2 billion for new clean renewable energy bonds to finance renewable energy facilities. Now it heads to the Senate.

According to The Los Angeles Times, the White House again threatens veto.

To be expected, the green energy sector is weighing in heavily. From Stephen Lacey, staff writer with Renewable Energy World:

With Wednesday's passage of a House bill that could extend the production and investment tax credits, many in the industry are cautiously hoping for an end to a political standoff that has threatened to cripple the nation's renewable energy industry.

"For the Senate, the choice is now clear: they can either protect tax loopholes for privileged investment managers, or create tens of thousands of green-collar jobs in a troubled economy," said Rhone Resch, president of the Solar Energy Industries Association (SEIA) in a statement issued after Wednesday's House vote.

For his full report and more industry expert quotes, see "'Last Best Chance' for Renewable Energy Tax Credits?"

Scott Gordon, Sales Manager for HelioPower, is once again reaching out to the younger generation! His passion for sustainable energy, and all things "green," moves beyond his post at the solar power integration firm. He regularly teaches environmental topics to youth in the Orange County area. This summer he is helping young teens to learn about renewable energy at the AdTech Student Technology camp at California State University Dominguez Hill.

Today is the National Day of Action on Clean Energy. In an effort to get American citizens to push the stalemate on Capitol Hill to an extension on clean energy tax incentives, over 100 advocacy groups have banded together to make a difference.

From our friends at Vote Solar: "At a time when we should be throwing everything we have into clean energy, Congress is at a stalemate. The House and Senate have each passed versions of a bill to extend clean energy tax credits that the other side finds distasteful. And now here we are, with renewable energy projects being put on hold, jobs being lost, and investment dollars moving overseas.

There's a compromise bill getting ready to move (HR6049; summarized here (pdf)), and the only thing that is going to break the deadlock is public pressure. Congress needs to feel that this is acutely important to their constituents, and to that end, we helped organize a National Day of Action on Clean Energy. Today, over 100 organizations and companies are planning to raise as much ruckus as possible. Will you add your voice?"

From Renewable Energy World: "Congress has been trying unsuccessfully for a year to extend tax credits for individuals, businesses and developers who invest in clean power. When the credits expire at the end of this year it’s estimated that more than 100,000 jobs and close to US $20 billion in investment will disappear."

For more information about the National Day of Action, visit Solar-Nation.org.

Chris Laszlo is the author of "Sustainable Value; How the World's Leading Companies are Doing Well by Doing Good," (Stanford University Press, 2008). In his San Francisco Chronicle article this week, entitled "Sustainability for competitive advantage," he espouses taking sustainability measures.


Far from being a cost to society and business, sustainability is emerging as a huge opportunity for both. The key to sustainability is innovation, and that in turn spells competitive advantage, which economists define as above-average profits. If crisis is the womb of creativity, then there is plenty to spur innovation. The World Economic Forum's Global Economic Risks 2008 report states, "Uncertainty about the short- and medium-term future is as high as it has been for a decade." The world is now confronted with an unprecedented number of global systemwide challenges, from the liquidity crisis in financial markets to the threat of new diseases on a warming planet. The question we face is: Are we going to collectively wring our hands, decrying the declining state of the world, or are we going to get on with the business of constructing a better future?

Media Update the San Francisco Chronicle, reporter Peter Darbee in his "Congress must side with renewable energy tax credits"


On Feb. 27, the House of Representatives passed a timely measure to prevent the expiration of these tax credits at the end of this year. On April 10, after several failed tries, the Senate finally passed similar legislation – but without spending cuts or new revenue to offset the cost, a deal-breaker for House leaders. If unresolved, this standoff could deal a devastating blow to the renewable energy industry.

Failure by Congress to renew the credits could cost the United States more than 100,000 jobs and billions of dollars annually in new investments (Helio blog bold).

These losses would be felt across the country, in states such as California, Colorado, Illinois, Iowa, Minnesota, North Dakota, Oklahoma, Oregon, Pennsylvania, Texas, and Washington.

Solar energy is one of California's hottest targets of new venture investment. Since the start of 2007, PG&E alone has signed contracts with solar producers for 1,100 megawatts of power, a testament to the industry's enormous commercial progress.

But the Washington Post reports that bankers are now telling solar companies to hold off on new projects that won't be completed this year, due to uncertainty over the fate of tax credits. More than 20,000 solar-related jobs in California alone are at risk, according to industry studies.

The summer heat is here early! Buy a solar panel system and reduce or eliminate your air conditioning bill, in fact your whole electricity cost! In addition you can add amazing value to your home in a time when home values are at near record lows.

According to the experts, energy saving measures can add $20 of home value for every $1 of energy you save. This according to a study by IFC (funded by HUD and the EPA) and reported by Wells Fargo.

Here's another residential industry voice, the Appraisal institute: "Estimated increase in home value based on a study from The Appraisal Institute states that the selling price of homes increased by $20.73 for every $1 decrease in annual electric bills. A typical 4kWp system estimates a savings of approximately $1,335 in annual energy costs, equaling an increased value of your home by $27,700."

Or from the Solar Santa Monica program, "According to The Appraisal Institute, the immediate increase in your home’s appraisal value is $31,273 or 99% of the system net cost. This for a residential 3.2 kWh system."

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