HelioPower

By Derek Girling,
HelioPower Solar Energy Consultant

The newest, most exciting trend in residential solar today is on the financing side. Leases and Power Purchase Agreements (PPA’s) make solar available to almost every homeowner. Radio airwaves are thick with companies pitching “No Money Down” or even “Cash Back” offers.

A well structured solar financing agreement should be a Win/Win/Win proposition – A win for the homeowner who gets the benefits of low cost green solar energy without the relatively large upfront investment, a win for the solar installer who grows their business with new customers, and a win for the solar financing partner whose investors generate a steady revenue stream for years to come.

But just like every other offer that may come your way, the devil is in the details!

Solar is a long-term investment and you should be careful to make sure that you’re negotiating the best agreement possible with a reputable, experienced installer. When evaluating a financing proposal from a company, there are several things you should consider when reviewing their agreement.

First, if you are serious about going solar, ask the solar company’s representative for a copy of their agreement. If they are reluctant to provide this to you prior to signing up, be wary. Some companies will not even send out a representative unless you’ve committed to them! Reputable companies are transparent with their agreements and terms and conditions. They’ll strive to make sure you’re comfortable with them before asking you to sign a contract.

Next, see if you can determine how much they are they charging for the system and how much the buyout is at the end of the agreement. Many companies make this information very difficult to discover! One well-known nationally advertised company charges as much as 30% more per Watt than most installers for similar systems. After 10-20 years of making your monthly payments, are they asking you to pay almost half the original cost to buyout the system? Are you responsible for paying to remove the system should you choose not to buy it? Add up the total of the payments and the buyout at the end and see if this seems reasonable.

Are the payments fixed or do they escalate? If it’s a PPA, then the payments should be fixed at a reasonable kilowatt hour (kWh) price for the life of the contract. If it’s a lease, the payments should escalate at a no more than a nominal rate (2.5 – 3%/year) to cover inflation. Anything more than that sounds like a low teaser payment to get you contracted followed by an increasing rate of return for the finance company.

Virtually all homeowners are installing their very first system and are not familiar with the technology. One of the benefits of a financing agreement can be freeing the homeowner from the responsibility of maintaining and insuring a system. Well-structured agreements place the responsibility for the system with the system owner (the financing company) and also guarantee the amount of energy the system should deliver. If the financing company owns the system, but you’re still responsible for the maintenance, walk away!

Speaking of maintenance, what provisions does the finance company make for funding the maintenance? The best agreements stipulate that an appropriate amount of money is held separately ensuring your system is maintained for the duration of the agreement. This also protects you in the event that the finance company is sold, goes bankrupt, or sells your contract to someone else. The best contracts make it impossible for a company to separate the revenue stream (your payments) from the responsibility of maintenance.

Lastly, what options are available to you to get out of the contract?  If you move before the term is up, can you easily and at no cost transfer the agreement to the new homeowner?  Can you buy the system for a reasonable price at anytime? Can you pre-pay your remaining payments at a discount reflecting the reduced time value of money?  Can you continue on a year-to-year basis without purchasing the system when the initial agreement expires?

Remember, a good, flexible and equitable agreement allows a homeowner to get the benefits of low cost green power now at a fair price from a reputable installer with several options to transfer, buyout, or purchase the system. Read the fine print, ask lots of questions and, most importantly, if the representative is pressuring you to sign something you don’t understand, find another company!

Contact Derek Girling at DGirling@HelioPower.com

Guidelines for communicating the solar aspect of a green marketing program

By Glenna Wiseman, Vice President, Marketing, HelioPower

At HelioPower we help our clients tell their solar story.  We work with commercial, community and utility clients creating communication programs to herald their new solar power installation.   Our efforts help them weave the aspects of a solar installation into an overall green marketing message that supports their brand.

Solar is an exciting addition to an organization’s environmental efforts.  In fact, a solar power system assists on multiple levels of a Triple Bottom Line approach benefiting the company’s people, its profits and environmental efforts (the planet).

Having successfully completed several affiliate marketing programs for HelioPower clients, this information is designed to contribute to the industry’s knowledge base and guidelines for successfully telling a client’s solar story and thus contributing to their overall green marketing message.

Nearly all of our commercial and public sector clients have worked through the normal list of “reduce your energy and energy use costs” before they adopt solar.  Way before the solar conversation starts they have harvested the “low hanging environmental fruit” of recycling, green purchasing, etc.  Past this phase, they move to implementing energy monitoring to determine peak demand usage and reduce it, and energy use overall to create cost reduction programs. Out of this information comes the use of energy efficiency technologies including lighting, motors, HVAC, etc.  Solar is not generally where they start or where they should start, unless they are building a new U.S. Green Building Council Leadership in LEED (Leadership in Energy and Environmental Design) structure. Then solar power technologies should be part of the design from the initial stages of the development.

Once solar is part of the client’s overall green building, thus environmental strategy, HelioPower works with them to communicate the role solar plays in these efforts and thus the environmental aspects of their brand.

A marketing / communication program for a HelioPower solar client becomes appropriate when we can implement the following guidelines:
• Assist our clients to communicate environmental benefits of solar
• Optimize strategic partner alliances
• Involve the community, green building, local and state government
• Utilize Internet and social media to provide transparency & communication
• Educate stakeholders
• Work as a team

Each solar promotion program will have its unique opportunities and challenges.  In order for solar promotion program to be successful we have found that it is essential to meet all of these objectives. 

HelioPower assists our clients to communicate environmental benefits of solar.  Part of our responsibility as an organization’s solar power partner is to help them gather the information needed about their solar installation.  We assist them in developing a full understanding of their solar power system, how it works, energy generation data, environmental offset data, how to explain it to their constituents and whatever information they need to communicate their solar program. 

We provide information online about the client’s solar power installation on the HelioPower website.  Our efforts are coordinated with the client’s to create information that is easy to access and captures all the correct data about the solar project. 

Affiliate marketing programs must optimize strategic partner alliances. At HelioPower we have

Bill Nye, the "Science Guy" shines light on Bob's Big Boy solar event, supported by Canadian Solar, SMA and sponsors

the distinct pleasure of working with some of the industry’s great brands and high profile clients.  Any program that we participate in or spearhead for one of our clients must involve strategic partners in the industry and those affiliated with our client.  Communicating the solar story would not be complete without involving the solar power panel manufacturer, inverter partner, and potentially the energy performance monitoring company.  It can also involve brands that do business with the client as was the case with the Bob’s Big Boy campaign we implemented last fall.  The key is to involve those within the industry who have participated in the solar installation by way of product and those who do business with the client.

Involve the community, green building, local and state government.  One of the very exciting aspects of taking on a communication program to highlight a solar installation is involving the stakeholders in the community. 

Community groups gather to support Porsche solar panel dedication

We are all obviously familiar with the solar “ribbon cutting/ throw the switch” ceremony.  These are important celebrations of the commitment the client has made to solar power generation.  This type of event is the most valuable when it is an opportunity to reach out to stakeholders in the community and give them a chance to support the client. 

In the construction phase of a solar celebration or marketing program, it is our job to identify community, green building, local and state governmental groups and leaders who should be involved in a program.  And you don’t need to stop here.  You can reach out to a loyal customer base, supporters, local charity groups, and any other organization whose contribution to the program will enrich all parties involved.

Utilize Internet and social media to provide transparency & communication. Marketing messages regarding environmental strategies must be transparent and easy to find online.   This upholds the integrity of the message. 

It is critical to strategize the online aspects of a client’s solar marketing program.  The effort may be as simple as identifying the best media distribution source and insuring the joint press release is supported with accurate online information about the solar installation.  It may be a more comprehensive approach that involves a program-specific website.  Each effort is unique.  Insuring opportunities for an online program are investigated and maximized as needed is essential.

Educate stakeholders.  Telling a solar story must include programs to educate the client’s constituents.  Programs typically include communication to employees, investors, media and press, community members, etc.  When you are considering a program, think about what groups are involved with your company or client and what aspects of the solar installation would hold meaning for them.  Within a particular solar story, different themes and information will hold meaning for each distinct constituent group.  Thinking through all these “story lines” will create positive communication and honor the many groups that support or are involved with the client, and thus have some level of involvement with the solar installation.

Work as a team.  Our renewable energy industry is filled with talented, positive professionals who are a joy to work alongside and truly are impassioned by their mission within the industry.  We have the distinct pleasure to assist our clients in communicating their solar story.  Thus we work to create a team approach for each marketing program, from a relatively simple press release to solar ribbon cutting events and more elaborate affiliate marketing programs. 

It takes a dedicated team of client and solar installation company individuals to successfully design and install a solar power system. So too the best programs to tell a client’s solar story, within the auspices of their brand message, also involve a team effort.

You can reach me at gwiseman@HelioPower.com.  I welcome your comments, insights and observations.

By Scott Gordon

Vice President Sales, Residential, HelioPower

Have you ever driven by a solar installation that was so ugly you wondered what the owners of the house were thinking when they decided to install their system?

Have you found stories on the internet about leaky roofs, fly-by-night solar companies or other tales of solar despair?

If you answered yes to any of these questions you’ve stumbled upon a little talked about topic in our happy industry:  the ugly side of solar.

Most solar installers shy away from the topic of ugly solar for fear of scaring off their potential customers.  After all, who wants to ruin their home’s curb appeal or wind up with a leaky roof?  The reason for this article is to arm consumers with the knowledge they need to avoid falling into either type of botched installation.

"Aesthetically Challenged" Solar Installation

First I’ll cover solar installations I would describe as “aesthetically challenged.”  The above photo is an extreme example of just how ugly solar can get.  As a person with nearly three years of solar sales and design experience, I can hardly wrap my brain around how the above installation was permitted in the first place.  I can only imagine how the neighbors feel when they drive by this house.  Unfortunately, I see ugly installs like this one far too often.

So, how do you avoid such a fate as you embark on your solar journey?  

Asking your installer for a roof plan BEFORE signing a contract is a great first step.  This will allow you to review and compare various plans from all bidders involved in order to see who’s come up with the best design for your roof.

For example, if you have a smallish roof, you may be limited to solar panels with high power density like those made by SunPower.  Panels with high power densities often obviate the need for tilt kits on the roof.  While you may not object to the ‘look’ of the tilt kits in the above photo, you need to consider the wind profile of the area in which you live.  Mounting solar panels on your roof so they resemble sails is never a good idea because sails are what they will become during high wind conditions (like tornados, hurricanes, Santa Ana winds, etc).  While there is little chance the panels will blow off your roof if properly attached, high gusty winds may loosen “sail mounted” panels over the course of several years resulting in roof leaks, deck rot, and other collateral damage.

HelioPower Installation of SunPower Solar Modules

If your best roof happens to be above your front door, you’ll want to get black framed panels, with a black backsheet, and back contacts (if you have the budget).  The second photo shows a recent HelioPower installation using SunPower 225 panels.

First notice how the panels look more like skylights than panels.  Notice how you don’t see any white diamonds or electrical contacts (black back sheet/back contact).  Notice how the solar array is contiguous and well organized on the roof. Such a roof layout takes planning. I tried four configurations before I found one I liked enough to present to this customer.  Think the folks in this neighborhood have a slightly different opinion about solar aesthetics than the previous example? You becha!!

What are some other ways you can be sure that your solar system will look as good as it performs? Again, make sure you get some roof plans.  

Once you’ve reviewed those, ask if there are any systems in your area you can drive by (this is far better than a phone reference).  Also ask to see photos of installed systems that will be similar to what the installer is proposing for your home.  Ask to see the same panels on the same roof type.  For example, if you’re interested in Evergreen panels for your Spanish tile roof, ask to see a photo of Evergreen panels on a Spanish tile roof.  A reputable installer with enough installations under his belt should be able to easily provide you with these and may already have examples you can reference on their website. If you've heard of the high efficiency of the Canadian Solar panels, then ask for installation photos showing these modules. There are many options. At HelioPower we offer all these panel options and more!

If tilt kits are required for one brand of panel, ask if they would be required if you instead bought high efficiency SunPower modules.  In solar, size matters, but in this case smaller is better.  High efficiency and smaller panels go hand in hand, but be prepared to pay a little extra for the efficiency.  It will be well worth it down the road when you have a sweet looking solar installation that doesn’t leak and is the envy of your neighborhood.

Finally, you may not have a good solar home.  That’s right, I said it.  Rare is the solar salesperson who will tell you that your home is not ideal for solar photovoltaics (electric), even if that is the case. You may not like it, but you need to listen.  Remember, these folks are mostly commissioned salespeople; they want to sell you a system.  That’s how they make their living. If one of the bidders declines to bid for this reason, put your feelings aside and consider strongly what he/she is telling you.  Fact is that the top photo is of a house that should NOT have solar panels on it. It’s not a good solar house.  Period.  Of course, the salesman that sold the job would disagree as his/her creativity with tilt kits suggests.  But facts are facts.  Which system would you rather have on your largest investment – A or B? HelioPower Energy Consultants are trained to provide you with the second option or no option at all.

While aesthetically ugly solar will scare off its fair share of customers, often times it’s what you can’t see that matters most of all.  In part two, I’ll get into the gory details of a truly botched solar installation.  It’s the type that keeps most home owners up at night.  Curious?  Stay tuned…

This April 22 is the 39^th anniversary of Earth Day.  HelioPower, founded in 2001 with a dedication to bring solar to as many rooftops as possible, will participate in several CA and Nevada events. The HelioPower energy consultants will help homeowners and commercial property owners understand how solar power can help put more “green” in their pockets and do their part for the planet.

A bit of Earth Day history…

“First celebrated in 1970, Earth Day was spearheaded by a grassroots movement to shake up the political establishment and raise environmental awareness. Although planners had neither time nor resources to effectively organize the event, it took place across the nation with amazing results. An estimated 20 million demonstrators and thousand of schools and local communities participated.  The Earth Day founder, former U.S. Senator Gaylord Nelson, remembers, ‘That was the remarkable thing about Earth Day. It organized itself.’ That first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water and Endangered Species Act.

The amazing energy associated with Earth Day propelled the movement forward, and in 1990 Earth Day went global, reminding us of our interconnectedness and mobilizing 200 million people in 41 countries, lifting environmental issues onto the world stage.  Today, huge climate changes impact everyone; the opportunity to raise awareness seems more important than ever.  Earth Day celebrations have a huge potential to impact change as more than a billion people participate in Earth Day each year.”

Source:  Claudia Abbott, “lastword,” a column in SOM Magazine

Dedicated HelioPower solar consultants will be at the following events.  Please join us in celebrating this 39^th Earth Day – 2009!

Tahoe / Reno

Tahoe Truckee Earth Day, Saturday, April 18, The Village at Squaw Valley

20/20 Earth Vision: Reno Earth Day Celebration, April 19, Idlewild Park,

Orange County, CA

Eco Fair 09, April 22, Cypress, CA

Earth Day Celebration at The Ecology Center, April 25, San Juan Capistrano

Coachella Valley, CA

Party for the Planet, April 25, The Living Desert

San Fernando Valley, CA

Earthfest Carnival 2009, April 25, St. Cyril of Jerusalem School

From USA Today, April 6, 2009: “More states want solar power to be option on new homes”

A growing number of states are moving to require home builders to offer solar electricity and hot-

New home solar power system in California installed by HelioPower

water systems in new homes, right alongside more traditional options such as fancy kitchen countertops and special window treatments.

"It's just like the granite countertop upgrade or the two-car garage or the larger closet — these are options the homeowner can choose to purchase," said Jeff Lyng, the renewable energy program manager for Colorado Gov. Bill Ritter's Energy Office.

In Colorado, lawmakers are considering a bill that would require builders to offer a range of options, from pre-wiring the home for solar power to full installation of a solar system. The legislation would also require builders to tell buyers they can roll the cost of the system into their mortgage, reducing up-front costs, Lyng said.

"What this begins to do is standardize things. We're trying to build Colorado's infrastructure to be ready for solar," Lyng said.

The Colorado proposal has passed in the state House and awaits Senate consideration. Ritter, a Democrat who had solar panels installed at the Governor's Mansion in Denver several years ago, said he plans to sign the bill.

Elsewhere:

•New Jersey lawmakers approved a bill last month that would require builders in developments of 25 homes or more to offer solar panels to home buyers and to discuss during construction the benefits of clean energy.

•A California law taking effect in 2010 will require builders to offer solar panels on homes in developments of more than 50 houses.

•Hawaii, starting Jan. 1, will require all new single-family homes to include solar hot-water heaters, said Russell Pang, a spokesman for Gov. Linda Lingle, a Democrat. Hawaii imports 90% of its fossil fuel energy sources, Pang said. "Living on an island, that's not the kind of thing we want to be depending on."

•New Mexico home builders must offer solar-ready wiring but are not obligated to offer solar installation, under a law that took effect last year.

The federal government is offering a 30% tax credit for homeowners who install solar panels or solar water heaters through 2016, said Karen Schneider, spokeswoman for the federal Energy Star program. The credit covers materials and installation costs, with no ceiling on claims.

Colorado officials hope at least 10% of the 12,000 new homes expected to be built in the state this year have solar systems installed, creating at least 300 jobs for installation technicians, Lyng said.

Daniel Glick, of Lafayette, Colo., helped persuade more than 25 families in his neighborhood to install solar systems over the past several years. Glick said residents agreed to use homeowners association dues to make low-interest loans to their neighbors to cover installation costs. Glick now gets a monthly check from his power company because his home is generating more power than it uses.

"It's not just the right thing to do. It makes economic sense," he said.

Marc Gunther, Senior Writer at Fortune Magazine, logged today's media article, "Why clean energy is still a good bet."

Despite falling oil prices and the credit crunch, green technology investors remain bullish.

Here is an excerpt from his excellent article, for the full piece click here.

Chico, CA retail building installation by HelioPower

(Fortune) — Some people are saying that the clean energy revolution is over, before it has even begun. "Alternative energy suddenly faces headwinds," declared The New York Times. "Winds shift for renewable energy as oil price sinks, money gets tight," reports The Wall Street Journal. "Will the Economic Crash Take Down Our Hopes for Clean Energy?" asks Alternet.

There's no doubt that recent developments cast a cloud over the renewable energy business. The capital markets have turned risk-averse, making financing for alternative energy hard to come by. Declining oil prices make it harder for cleaner transportation fuels to compete with gasoline. In a slumping economy, the government will be reluctant to pass climate change legislation that will raise gas and electricity rates.

Never mind - there are compelling reasons, even now, to believe that the U.S. is on the verge of a dramatic shift, away from a economy dependent on cheap fossil fuels and towards cleaner, greener, more efficient ways of doing business.

Recently, I spoke with three leading venture capitalists who focus on clean tech: William E. "Wilber" James of Rockport Capital, Alan Salzman of VantagePoint Venture Partners, and Paul Maeder of Highland Capital Partners. Needless to say, they are biased - they are invested, personally and professionally, in renewable energy and other clean technologies.

But they all see powerful forces driving the U.S. economy towards a more sustainable way of doing business in the long run. Those drivers include the science of climate change, rising global demand for a limited supply of fossil fuels, and growing political support for clean energy.

Residential Ground Mounted Solar Power system in Temecula, CA by HelioPower

In concert with the solar industry’s biggest U.S. event, Solar Power International 08, HelioEMS, Energy Management Solutions, and HelioPower have announced a joint promotion to assist California customers.  The promotion, which runs through the end of the year, involves both energy savings technologies and a $500 discount on any residential or commercial solar panel system installation.  Solar Power International 08 takes place in San Diego, October 13-17, 2008.

Energy evaluation and reduction is the initial step any company should take to improve energy efficiency.  All commercial clients who sign up for a solar power system during this promotion and/or at the show will receive a complimentary energy on site walk through of their facility with a HelioEMS team member. 

From HelioPower, residential and commercial clients who contract for a solar power system will receive a $500 discount off their system price and a check for $500 on any referrals they send that result in a new solar panel system being installed.

“This promotion could not have come at a better time,” said Steve LoRusso, Vice President of Sales at HelioPower.  “With the extension of the 30% Federal Income Tax Credit now in place and with the removal of the $2,000 cap from residential tax credits, that easily makes what was a good investment in solar an absolutely great investment!  With utility rates going up like a rocket, we just can’t wait to show our new customers why they need to take a look at what could be their best investment in a decade.  Even if you looked at solar previously, you need to re-visit this investment, as solar is now 30% more lucrative!”

The solar investment tax credit provisions in H.R. 1424, the Emergency Economic Stabilization Act of 2008, passed last week include:

• Extension for 8 years of the 30-percent tax credit for both residential and commercial solar installations
• Elimination of the $2,000 monetary cap for residential solar electric installations, creating a true 30-percent tax credit (effective for property placed in service after December 31, 2008)
• Allowance for Alternative Minimum Tax (AMT) filers, both businesses and individuals, to take the credit

These credits are in addition to local state, city and utility based rebates that vary according to each region. 

“We’re delighted to partner with HelioPower to insure commercial clients are utilizing energy efficiently, prior to investing in a solar photovoltaic (PV) system,” said TR Bietsch, Managing Director of HelioEMS, Energy Management Solutions. “An energy walk-through of their facility enables us to assist customers right away with ideas and suggestions to save money on their electric bill.” 

By Scott Gordon, Director of Sales, HelioPower

So it seems clear that while recycling is ok and clearly better than tossing refuse into a landfill, it’s not exactly an environmental panacea and may in fact promote the very behavior it’s intended to eliminate – egregious wastefulness. A far superior alternative is Reuse. Why not take something in its present form and reuse it? This concept seems like common sense, but every year billions of pounds of perfectly good stuff ends up in landfills: kitchen cabinets, windows, doors, sinks, tubs, tile, paint, wood beams, countertops, paneling, office furniture & supplies, appliances, ad infinitum. This waste could build thousands of new homes and shelters without the costly energy input of ‘recycling’ it first. It’s this very niche that Materials Matter has carved out for itself, and is why to date Materials Matter has diverted over 75 million pounds of building materials destined for the landfill to construction projects benefiting other non-profits.

Keeping the material away from the landfill or recycling process is important, but equally important is the cost savings beneficiary organizations realize when they use recovered building materials in their construction projects. Unlike recycled products that often cost more than their ‘new’ counterparts, reused materials can often be had for pennies on the dollar thereby significantly reducing construction costs for cash strapped agencies. Often, these materials are reused in the very same communities where they are recovered further reducing the environmental impact.

Even more compelling is the fact that a lot of this recovered material is brand new. That’s right, brand spankin’ new. Let’s say, for example, that you order some custom blinds for your home, but the order is messed up so you send the blinds back. What do you think happens to those blinds you sent back while you wait for the factory to make you new and hopefully correct ones? Landfill? That used to be the case. Fortunately, more companies are teaming up with organizations like Materials Matter to find homes for their unwanted or mis-measured wares. In addition, more homeowners are deconstructing or eco-demoing their remodeling projects as they realize that a charitable tax deduction beats paying a contractor to rip out and throw away perfectly good kitchen cabinets and bathroom sinks.

Without Materials Matter and agencies like it, our society would miss out on a significant opportunity to reduce our collective ecological impact. Reuse trumps recycling at every turn, but we can do even better.

I mentioned earlier that one could make the argument that recycling encourages the wrong behavior, wastefulness, and while it’s good we’re conserving natural resources by recycling them over and over again, we’d be far better off if we recycled less – literally. Less packaging, fewer bottles, fewer bags. Imagine if everyone refilled the same water bottle or coffee cup every day. Imagine if everyone used canvass shopping bags, bought concentrated cleaning products (which use less packaging), cooked whole foods (again less packaging), and generally consumed less. Less consumption equals less recycling. Less recycling equals less waste (energy). Less waste equals less want.

My grandmother used to always tell me when I wouldn’t finish my dinner, “Waste not. Want not.” As we waste, there are multitudes that want. Materials Matter fills a crucial societal role by wanting the waste and wasting not.

This in from Forbes.com writers Joshua Zumbrun and Brian Wingfield, in their piece "Solar's Convention In The Sun":

Beneath the blazing August sun, Robert F. Kennedy Jr. took the stage in front of Coors Field's outfield bleachers and said that importing energy "is the principal drag on American capitalism and American prosperity."

The solution to the problem was literally beating down on him. At least that's the message at solar energy's keystone event at the Democratic National Convention. Kennedy, environmental lawyer and son of Robert F. Kennedy Sr., was the keynote speaker at the Solar Energy Industries Association's SunFest 2008.

SEIA's Wednesday afternoon event epitomized just how far and how fast the industry has come. In addition to Kennedy, several congressmen, including House Majority Leader Steny Hoyer, D-Md., spoke at the event.

"People have been saying solar is out in left field, and today we are out in left field of Coors Field," said SEIA President Rhone Resch.

In Denver, at least, the solar industry is feeling loved, seizing on the twin issues of energy and the environment to boost its profile. "It's great to be wanted at a convention," Resch remarked. "By Tuesday, I'd lost my voice talking to people. It's a fundamentally different convention than in the past."

Click here for the complete story.

Editor's note:  HelioPower's Steve LoRusso reported from the scene after his performance, "It was hot.  It was exciting and it was very gratifying to see the kind of support the industry garnered here today!"  See HelioBlog post dated August 22 for more info.

By Scott Gordon, Director of Sales, HelioPower

Every Monday morning I hear the procession of truck engines and hydraulic arms working their way through my neighborhood. One truck comes for my trash, a second for my green waste (lawn clippings and such), and the last picks up my recycling. The trash is eventually buried, the green waste composted, and the recycling, well, recycled. Ashes to ashes, dust to dust, and all that jazz, but have you ever wondered what happens to all that recycled stuff we throw away? That’s right – throw away. Just because the bin’s a different color doesn’t change the significance of this wasteful action. One could argue that while recycling has its virtues, it actually goes a long way toward encouraging waste. We throw our recycling in the blue or green bin, and a trash truck (I mean recycling truck) hauls it out of sight and out of mind. We hope these materials are eventually refashioned into something useful once again, but is the process of recycling itself really green? Sure it’s better than the alternative (burying it), but how green is recycling? I guess it depends. In an attempt to answer this question, let’s take a look at the afterlife of a discarded plastic bottle.

After you’ve enjoyed that cold bottle of water and tossed it in the recycling bin a lengthy chain of events kicks off to convert that plastic bottle into something new and exciting, right? Well, 80% of the time, your bottle winds up in the landfill anyway regardless of your intentions. For the 20% that make the journey to resurrection, it’s a long arduous road.

Your bottle is tossed into a container marked for recycling. Once a week, a large diesel fueled truck rumbles through your neighborhood and collects these relics and hauls them off to a sorting center. There your bottle is separated from the riffraff and joins ranks with millions of bottles just like it and is compacted into large cubes or shredded and baled. From here, your bottle is placed onto another diesel truck or train and usually exported to China for use in manufacturing plastic stuff. After arriving in China via container ship, your bottle is loaded on another diesel truck where it is transported to a facility that processes the bales into plastic pellets. These pellets are the primary ingredient used in molded and extruded plastic. The pellets are eventually shipped to a factory where they are molded into something you might find useful again, packaged, and loaded onto a diesel truck; taken to the port; loaded onto a container ship; sent across the Pacific, loaded onto another diesel truck, taken to a distribution center, loaded onto another truck, delivered to the store, purchased by you, brought home in your SUV, used for a brief time, and finally re-recycled.

The amount of energy consumed to recycle your bottle is immense. So immense in fact, that the earth would’ve been significantly better off if you drank that water out of the tap from a glass rather than from a bottle. More on this later.